YYForce targets transaction fees and commissions with 24iFM marketplace expansion
YFOR•YYForce plans to expand its 24iFM platform into a digital services marketplace for property-linked home services, adding transaction fees or commissions from completed bookings and partner agreements. It also aims to monetize merchant advertising and promotions.
1. Marketplace plans
YYForce mapped out a commercial expansion of 24iFM into a digital services marketplace offering property-linked on-demand home services. The plan would add transaction-based commissions or service fees tied to completed bookings and partner agreements, alongside paid merchant placements and promotions. Management plans to broaden service providers and merchants over time; monetization goals hinge on user uptake, booking frequency, merchant demand and execution across its existing IFM footprint.
