Zillow Adds 24 Brokerages to Preview Tool, Offers Elevated Placement Bonuses
Zillow added 24 brokerages, including Serhant, Samson Properties, Engel & Völkers and Leading Real Estate Companies of the World, to its Zillow Preview pre-marketing tool, boosting off-MLS listing distribution. The move follows Compass dropping a lawsuit over off-MLS marketing and enhances agent incentives like elevated search placement and closure bonuses.
1. Expansion of Zillow Preview Partnerships
Zillow has expanded its pre-marketing tool, Zillow Preview, by adding 24 new brokerages to its network. New partners include Serhant, Samson Properties, Engel & Völkers and Leading Real Estate Companies of the World, joining earlier collaborators Keller Williams, REMAX, HomeServices of America, Side and United Real Estate.
2. Legal Resolution with Compass
The expansion follows Compass dropping its lawsuit challenging off-MLS marketing restrictions after Zillow updated its policy to allow listings to bypass the multiple listing service. Zillow emphasizes that brokers using Preview remain responsible for complying with local MLS rules.
3. Agent Incentives and Platform Reach
Zillow Preview users receive elevated placement in Zillow and Trulia search results and a bonus paid by Zillow if a listing closes with an agent in its Preferred network. Zillow's platform attracts roughly 235 million unique monthly visitors, highlighting the exposure benefits of early listing access.