Zillow Adds 24 Brokerages to Preview Tool, Partner Network Grows to 29
Zillow expanded its Preview pre-marketing tool to 29 partners by adding 24 firms, including Serhant, Samson Properties, Engel & Völkers and Leading Real Estate Companies of the World. The tool lets agents upload homes to Zillow and Trulia before MLS exposure, offering elevated placement and closing bonuses.
1. Expansion of Brokerage Partnerships
Zillow has added 24 new brokerage firms to its Preview pre-marketing tool, bringing the total partner count to 29. Newly onboarded firms include Serhant, Samson Properties, Engel & Völkers and Leading Real Estate Companies of the World.
2. Tool Features and Agent Incentives
Zillow Preview enables agents to upload listings to Zillow and Trulia before they appear on the multiple listing service. Agents benefit from elevated placement in search results and a bonus paid by Zillow when deals close through its Preferred Agent Network.
3. Competitive and Legal Landscape
This expansion follows the resolution of Zillow’s dispute with Compass over off-MLS marketing restrictions. It arrives as competitors like Compass and Redfin roll out their own pre-market listing partnerships, intensifying industry competition.
4. Expected Impact on Engagement and Revenue
With roughly 235 million unique monthly visitors, Zillow aims to drive higher listing volumes and advertising revenue by deepening brokerage adoption. Enhanced pre-listing exposure is intended to solidify Zillow’s leadership in early-stage property marketing.