Starting this summer, Zillow Preview listings will be syndicated to Realtor.com as Realtor.com Preview, integrating pre-market homes across both platforms. The feature has already been adopted by over 60 franchisors and brokerages and will be available in all U.S. markets except New York City.

Consumers can view clearly labeled Preview listings without any special login or brokerage relationship, with enhanced placement in search results and email alerts. Once users identify a Preview home, they can save it for updates, contact listing agents directly, pre-book tours and secure financing before the public launch.

Sellers benefit from exposure to three quarters of major portal visitors from day one, creating a marketing runway before listing goes live. Agents enrolled through participating brokerages receive free buyer connections, elevated search placement and potential revenue shares on closed transactions, all at no additional cost.