Zillow’s stock is moving higher as investors react to improving sentiment around near-term growth drivers, led by expanding adoption of Zillow Preview—its pre-market listing visibility product. In an April 10 update, Zillow said a new wave of 28 brokerages joined the program, bringing participating brokerages and franchisors to nearly 60, reinforcing the narrative that Zillow is gaining support for broader, more transparent distribution of pre-market listings.

Preview aims to surface listings publicly on Zillow/Trulia before they go active in the MLS, using elevated placement and alerts to build early demand signals. For investors, the appeal is that greater listing visibility and earlier buyer engagement can deepen top-of-funnel traffic and improve downstream monetization opportunities across Zillow’s agent marketplace and related attach products as the spring selling season ramps.

The stock’s advance is also being supported by a recent research-rating tailwind: Zacks highlighted an upgrade to a Rank #1 (Strong Buy) on April 13, driven by improving earnings estimate revisions. With Zillow’s next major scheduled catalysts approaching in early May—when it is expected to release additional market data and report results—traders appear to be leaning into the improving setup rather than waiting on the next headline.