Zillow Preview Adds 28 Brokerages, Now Nearly 60 Participants Nationwide
Zillow Preview℠ has added 28 brokerages, reaching nearly 60 participants, boosting pre-market listing exposure to 235 million monthly users. Participating firms include The Keyes Family, 8z Real Estate, Russell Real Estate Services, expanding agent options and generating early momentum for sellers.
1. Rapid Adoption by Brokerages
In the latest wave, 28 firms including The Keyes Family, 8z Real Estate and Russell Real Estate Services have joined Zillow Preview, bringing total participants to nearly 60 brokerages and franchisors nationwide.
2. Massive User Reach
Zillow Preview listings are now visible to 235 million average monthly unique users on Zillow and Trulia, expanding pre-market visibility beyond private networks and registration barriers.
3. Benefits for Agents and Sellers
The platform gives agents a competitive tool to generate early demand, refine selling strategies and provide sellers broad exposure before public listing, enhancing momentum and pricing outcomes.