A group of 28 additional brokerages and franchisors has signed on to Zillow Preview, pushing total participation to nearly 60 firms. Notable new entrants include The Keyes Family of Companies, 8z Real Estate, Russell Real Estate Services, Seven Gables Real Estate and Homes of Idaho, reflecting broad geographic and business-model diversity.

Zillow Preview listings become publicly visible on Zillow and Trulia as early as the pre-market period, reaching an average of 235 million unique monthly users. This early exposure allows sellers to gauge demand and refine pricing strategy before formal listing launch, while buyers gain unfettered access without registration walls or brokerage exclusivity.

Participation gives agents a competitive advantage by offering clients the option to build momentum and generate leads before traditional listing goes live. Sellers benefit from early demand signals, potential bidding competition and faster transaction timelines, while agents can leverage data-driven insights to optimize marketing efforts.

The rapid expansion of Zillow Preview underscores a broader industry shift towards open, transparent pre-market listings. Brokerages across sizes and regions are aligning around consumer-first practices, prioritizing broad exposure over closed networks to drive better outcomes for buyers and sellers.