Zillow Preview Listings to Debut on Realtor.com with 60+ Brokerages
Starting this summer, Zillow Preview listings will also appear as Realtor.com Preview listings across both platforms, covering over 60 brokerage partners and reaching three quarters of major portal visitors. Sellers and agents can list at no cost and receive revenue share for qualified transactions.
1. Collaboration Launch
Starting summer 2026, Zillow Preview listings will be mirrored as Realtor.com Preview listings, offering buyers early access to homes without special logins or brokerage relationships.
2. Brokerages and Reach
The joint service includes over 60 franchisors and brokerages such as Keller Williams, RE/MAX and Berkshire Hathaway HomeServices, collectively reaching approximately 75% of major portal visitors.
3. Seller and Agent Benefits
Preview listings receive elevated placement in search results and saved-home alerts at no cost, while qualified buyer connections can generate a revenue share for listing agents.
4. Impact on Realtor.com
The collaboration boosts Realtor.com’s inventory and engagement by integrating pre-market listings, strengthening its market position and driving increased listing volume.