Zillow Preview Onboards 24 Brokerages, Tapping 235 Million Users
Zillow Preview secured agreements with 24 additional brokerages in its first week, expanding public pre-market listings on Zillow and Trulia. The feature offers listing agents elevated search placement and potential revenue share from Zillow Preferred closings while reaching Zillow’s 235 million average monthly unique users.
1. Rapid Adoption by Brokerages
In its first week Zillow Preview signed agreements with 24 additional brokerages, including Engel & Völkers, Leading Real Estate Companies of the World network, Samson Properties and Vanguard Properties. These firms join initial launch partners Keller Williams, RE/MAX, HomeServices of America, Side and United Real Estate, signaling strong industry embrace of public pre-market listings.
2. Enhanced Listing Visibility and User Reach
Preview listings receive elevated placement in search results on Zillow and Trulia and trigger saved-home alerts, tapping into Zillow’s 235 million average monthly unique users—2.5 times the reach of the nearest competitor. The feature integrates pre-market homes into a transparent, data-rich environment early in the home shopping journey.
3. Revenue Sharing Opportunities
Listing agents may earn a share of revenue when a buyer who connects through a Zillow Preview listing closes with a Zillow Preferred agent, with fees covered by Zillow at no extra cost to consumers or agents. This incentive aligns agent interests with Zillow’s goal of driving early buyer engagement.
4. Industry Perspectives
Executives from partner brokerages emphasize that broader, public pre-market exposure creates greater competition and optimizes seller outcomes while operating within existing MLS policies. Zillow Preview is positioned as a consumer-first solution that replaces off-market “coming soon” practices with transparent, early-stage marketing.