Zillow says high-intent home shoppers jump 21% year over year, signaling pent-up demand
ZG•Zillow said engaged home shoppers rose 21.4% year over year in Q2 2026 to 4.8 per listing nationwide, while home sales increased 4.5%.
1. Shopper demand rises
Zillow’s Q2 2026 analysis showed 4.8 engaged shoppers per listing nationwide, up 21.4% year over year, while home sales rose 4.5%. Buffalo had the most engaged shoppers per listing among the metros cited, at 10.5; luxury listings had a median of 8, compared with 2.7 for bottom-tier homes.
