Zillow Secures Multiyear MLB Deal Spanning Full Season Broadcasting and Stadium Integrations
Zillow inked a multiyear partnership with MLB designating it as the official real estate and home rentals marketplace partner for the entire season, including spring training through the postseason. The deal spans national broadcasts, streaming, digital platforms, in-stadium activations and hospitality experiences at All-Star Week and postseason events.
1. Multiyear Partnership Scope
Zillow’s multiyear agreement with Major League Baseball names it the official real estate and home rentals marketplace partner across key season milestones, from spring training and home openers through the postseason.
2. Season-Long Marketing Integration
The partnership delivers national marketing campaigns on MLB Network, MLB.TV and Apple TV+, plus digital and in-stadium integrations, hospitality experiences at All-Star Week and presenting sponsorship of postseason events.
3. Brand Platform Alignment
The collaboration ties baseball’s focus on ‘home’ to Zillow’s 2026 platform, ‘Someday starts today,’ reinforcing the company’s mission to guide buyers, sellers and renters through every step of their home journey.
4. Ecosystem and User Impact
Zillow will leverage MLB’s expansive marketing ecosystem to boost brand visibility among its millions of monthly users, drive listing traffic and support customer acquisition across its real estate platform.