Zillow slips as new 2026 housing forecast turns flatter on prices, sales

ZZ

Zillow shares fell after Zillow Research cut its 2026 housing outlook, projecting typical home values up just 0.3% by December 2026 and trimming expected existing-home sales growth. The revision cited higher mortgage-rate expectations and faster inventory growth weighing on demand and price appreciation.

1) What’s moving the stock today

Zillow Group’s Class C shares (Z) traded lower as investors digested a fresh downgrade in Zillow’s own housing outlook. Zillow Research’s April 2026 forecast now expects typical U.S. home values (ZHVI) to rise about 0.3% by December 2026 and projects weaker existing-home sales momentum than previously modeled, reflecting a more cautious view of transaction activity and price growth.

2) The key numbers in the updated outlook

In the April 2026 forecast, Zillow projected: (1) typical home value growth of +0.3% by December 2026, described as a downward revision from the prior month; (2) existing-home sales of 3.73 million in 2026 on Zillow’s sales-count nowcast (+0.5% year over year); and (3) an increase in NAR-measured existing-home sales to 4.13 million (+1.6% year over year). Zillow linked the softer expectations to stronger inventory growth relative to sales and upward revisions to mortgage-rate expectations driven by persistent inflation concerns.

3) Why it matters for Zillow’s business model

Zillow’s core marketplace economics are closely tied to housing liquidity: more listings, tours, and closed transactions typically translate into greater lead flow and advertising demand from agents and related housing-services partners. A forecast that points to flatter home-value appreciation and slower sales growth can pressure sentiment because it implies a less supportive backdrop for near-term monetization, especially if borrowing costs stay elevated and buyers remain rate-sensitive.

4) What to watch next

Traders will likely focus on upcoming housing data releases and rate-sensitive indicators that can quickly reset expectations for spring and summer activity. Any meaningful change in mortgage-rate trends, inventory growth, or consumer confidence could influence forward views on transaction volume—and, by extension, Zillow’s near-term revenue outlook.