Zillow Study Finds Chocolate Brown Bedrooms Add $2,277 in Offer Prices
Z•Zillow’s 2026 Paint Color Analysis shows chocolate brown bedrooms boost home offer prices by $2,277, while sage green ranks in the top tier across all rooms, adding $1,035 in bedrooms and nearly $500 in living rooms. Conversely, ochre yellow interiors can cut offers by as much as $18,164, including a $6,630 loss in kitchens.
1. Top Value-Boosting Colors
The analysis finds chocolate brown bedrooms can add $2,277 to a home’s offer price, while sage green ranks in the top tier across all rooms, contributing more than $1,035 in bedrooms and nearly $500 in living rooms. Pale blue and charcoal gray also boost living room offers by $1,723 and $1,509 respectively.
2. Worst-Performing Hues
Ochre yellow emerges as the single worst paint choice, shaving $18,164 off aggregate offer prices and cutting kitchen offers by $6,630. Baths painted fire-hydrant red may lose nearly $8,000, and pale pink can reduce kitchen and bathroom offers by up to $4,201 and $6,013 respectively.
3. Strategic Implications for Sellers
Sellers looking to maximize offers should prioritize repainting high-stakes rooms—particularly kitchens and bedrooms—with top-performing colors and test audience response before listing. Integrating real-time consumer feedback tools and showcasing high-resolution photos, virtual tours and renovated features can further drive higher offers and faster sales.
