Zillow survey shows 88% of agents say independent buyer representation serves buyers’ interests
ZG•Zillow survey findings on buyer representation
Zillow survey of 366 U.S. agents finds 88% view independent buyer representation as in buyers’ interest; 61% see it benefiting agents.
Access to all listings is seen as essential for buyers by 86% of agents; 70% say it benefits agents, highlighting incentive conflicts.
Commission negotiation shows the widest split: 77% say it helps buyers; 46% say it helps agents.
Zillow cites prior analysis showing same-agent transactions cost sellers USD 1.49 billion over three years, or about USD 2,165 per home.
