ZoomInfo partners with DemandScience to add demand generation, marketing measurement layer
ZI•Go-to-market initiatives planned in coming months
DemandScience will align its insights, services, and outcomes solutions to complement ZoomInfo’s platform as joint go-to-market initiatives roll out in coming months.
Strategic partnership combines data and outcomes platforms
ZoomInfo entered a strategic partnership with DemandScience to combine ZoomInfo’s data platform with DemandScience’s contextual marketing outcomes data.
The collaboration aims to help customers convert sales intelligence into multi-channel demand generation execution, with outcomes measurement tied to ROI.
