1,350% Surge in Pokémon Card Prices Fuels eBay Transaction Volume
EBAY•eBay sees surge in Pokémon card listings as average prices jumped 1,350% from 2020 to 2026, driving greater transaction volume. With 10 billion cards printed in 2025 but persistent demand, breakdown resellers demonstrate both opportunity and risk that may affect eBay’s fees revenue.
1. Surge in Pokémon Card Values
Average prices for Pokémon cards rose 282% between 2004 and 2020, then exploded by 1,350% from 2020 to 2026, outpacing the 120% gain in the S&P 500 over the same period. Nostalgia around the 30th anniversary in 2026 has amplified collector interest and bidding competition.
2. Impact on eBay Transactions
eBay has experienced a notable uptick in collectible category listings and completed sales as resellers and collectors flock to its auction and fixed-price platforms. Higher sale values translate directly into increased final value fees and promoted listings revenue for the company.
3. Supply and Demand Dynamics
Despite printing 10 billion official Pokémon cards in 2025, consumer demand continues to exceed supply, driving prices upward. Limited-run and graded cards command premiums, reinforcing eBay’s role as a primary marketplace for rare trading cards.
4. Reseller Risks Highlighted
Cases like a Texas reseller racking up $15,000 in debt without a single profitable sale underscore the volatility and risk in the cards market. Inexperienced sellers may incur high acquisition costs and debt servicing burdens before realizing any returns on eBay.
