24 Brokerages Join Zillow Preview, Expanding Pre-Market Listings to 235M Users
Zillow has onboarded 24 additional brokerages including Engel & Völkers and LeadingRE one week after launching Zillow Preview to showcase pre-market listings on Zillow and Trulia. The feature offers agents elevated placement to 235 million monthly users and may share listing revenue when buyers close with Zillow Preferred agents.
1. Rapid Broker Adoption
One week after launch, 24 brokerages including Engel & Völkers, LeadingRE, SERHANT., Samson Properties and Berkshire Hathaway HomeServices signed agreements to bring pre-market listings into the open on Zillow and Trulia.
2. Platform Reach and Visibility
Zillow Preview listings receive elevated placement in search results and saved-home alerts, tapping into Zillow’s audience of 235 million monthly unique users—nearly 2.5 times larger than its nearest competitor.
3. Revenue Model
Listing agents using Zillow Preview may earn a share of the revenue Zillow generates when a buyer connects through a Preview listing and closes with a Zillow Preferred agent, with fees paid by Zillow at no extra cost to consumers or agents.
4. Strategic Implications
The rapid uptake underscores industry demand for a transparent, public pre-market window, reinforcing Zillow’s position as a leader in real estate marketing and potentially driving broader adoption and monetization.