TransUnion’s survey of 3,076 U.S. adults found that 39% intend to purchase a vehicle within the next year, with more than 80% of those respondents planning to buy within 12 months. Among prospective buyers, 65% expect to trade in their current vehicle, suggesting a significant uptick in used–car supply. Leasing interest varies by generation: 17% of Gen Z and Millennials plan to lease compared with 7% of Baby Boomers. These trends coincided with a rise in auto loan originations across super prime and subprime segments in 2025. While 50% of buyers favor traditional gas vehicles, 33% intend to purchase hybrids and 16% plan to opt for electric vehicles, and nearly half remain open to EVs later. Cost concerns (53%) and economic uncertainty (44%) are the primary deterrents for non-buyers, underscoring the importance of price trends, interest rates and consumer confidence for future demand.

TransUnion has signed a definitive agreement to acquire the mobile division of RealNetworks, with closing expected in the first half of 2026, subject to customary conditions and regulatory approvals. The deal will be funded from existing cash-on-hand and is not expected to materially impact leverage, liquidity or 2026 operating results. RealNetworks’ mobile unit brings advanced AI and machine-learning technologies, real-time analytics for text, multimedia messaging and calls, and fraud-detection tools for synthetic voices and spam. The acquisition enhances TransUnion’s Trusted Call Solutions, broadens its suite of voice and messaging offerings, and strengthens strategic relationships with global telecom providers, positioning the company for new revenue opportunities in financial services, healthcare, public sector and telecommunications markets.