3CLogic entered a strategic partnership with Bettera to integrate voice AI agents, live calling, and contact center workflows into ServiceNow for higher education.
The collaboration targets campus service operations, aiming to cut duplicate tools, reduce agent “swivel-chairing,” improve reporting, speed routing, and support automation.
Bettera will lead higher education service model design and implementation; 3CLogic will provide the voice layer while ServiceNow remains the system of record.
Work has started on joint assessments and pilots for colleges and universities already running ServiceNow.
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