Amazon Ads Integrates iHeartMedia Inventory; 56% of CIOs to Raise AWS Budgets
AMZN•Amazon Ads expanded with iHeartMedia to integrate audio, streaming, and video inventory—Prime Video, Twitch, Alexa—into a unified DSP interface for advertisers. AWS consulting partner AI/R Compass UOL won 2026 Partner of the Year for Brazil and AWS led hyperscaler spending intentions with 56% of CIOs planning higher cloud budgets.
1. Amazon Ads and iHeartMedia Expand Partnership
Amazon Ads and iHeartMedia have deepened their collaboration by making iHeartMedia a local reseller of Amazon Ads audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV, and Alexa. This integration enables advertisers to manage premium audio, streaming, and video campaigns from a single DSP interface, leveraging shopper data and creative support to streamline cross-platform targeting and measurement.
2. AI/R Compass UOL Named AWS Consulting Partner of the Year
AI/R Compass UOL, a specialist in Agentic AI, secured the 2026 AWS Consulting Partner of the Year award for Brazil in recognition of its leadership in data engineering and complex infrastructure. As an AWS Premier Partner with over 1,900 certified professionals and 12 competency badges, AI/R Compass UOL has demonstrated sustained excellence and innovation in cloud adoption and modernization.
3. CIO Budget Survey Signals AWS Spending Growth
A recent IT spending survey of 40 executives showed 56% of CIOs expect to boost cloud budgets in 2026, with cloud spending projected to rise 10.1% and software budgets by 6.2%. This trend highlights growing enterprise demand for AWS services as companies prioritize cloud migrations, cybersecurity investments, and AI deployments.
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