56% of CIOs to Increase AWS Spending as Brazil Partner AI/R Compass Wins Award

AMZN

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2026-06-26

AI/R Compass UOL won the 2026 AWS Consulting Partner of the Year in Brazil, using over 1,900 AWS-certified professionals and 12 AWS competencies. Jefferies survey shows 56% of CIOs will boost AWS spending in 2026 and iHeartMedia extended Amazon Ads to manage audio, video and streaming through one DSP.

1. AI/R Compass UOL Wins AWS Consulting Partner Award

AI/R Compass UOL was named AWS Consulting Partner of the Year for 2026 in Brazil, marking its fifth AWS Partner Network award in four years. The firm leverages over 1,900 AWS-certified professionals and holds 12 AWS Competency badges, enhancing its capabilities in Agentic AI, data engineering and complex cloud infrastructure.

2. Jefferies Survey Shows AWS Spending Growth

A Jefferies survey of 40 IT executives found 56% expect higher AWS budgets in 2026, up from 2025, with overall cloud spending projected to grow 10.1%. The study also highlighted a shift toward dedicated AI budgets, with 68% of CIOs allocating funds for AI initiatives.

3. iHeartMedia Expands Amazon Ads Integration

iHeartMedia became a local reseller of Amazon Ads’ audio and video inventory, including Prime Video, Twitch and Fire TV, allowing advertisers to manage premium audio, streaming and video campaigns via a single DSP. The partnership adds first-party shopper data targeting to iHeartMedia’s audio ad offerings, aiming to boost campaign effectiveness.