Jefferies survey of 40 IT execs forecasts 10.1% growth in 2026 cloud budgets with 56% of CIOs expecting to boost AWS spending. iHeartMedia will resell Amazon Ads audio and video inventory via DSP across Prime Video, Twitch, Music, Fire TV and Alexa to streamline ad buying.
A Jefferies survey of 40 IT executives forecasts 10.1% growth in 2026 cloud budgets and 6.2% in software, with 56% of CIOs planning to increase AWS spending. Dedicated AI allocations are rising as 68% of respondents will fund AI initiatives next year, underlining Amazon Web Services’ enterprise appeal.
iHeartMedia has become a local reseller for Amazon Ads audio and video inventory—including Prime Video, Twitch, Amazon Music, Fire TV and Alexa—through Amazon DSP. This partnership centralizes ad buying, targeting and measurement using Amazon’s first-party shopper data, potentially lifting ad revenue by simplifying cross-platform campaigns.
OpenAI has begun distributing a limited preview of its GPT-5.6 model to 20 approved partners via Amazon Bedrock. The staged rollout follows US government review and underscores Bedrock’s strategic importance in hosting advanced AI models on AWS, enhancing Amazon’s position in enterprise AI infrastructure.
