80% of Firms Adopt Generative AI; 54% Invest in Tokenization Infrastructure
Broadridge’s 2026 Digital Transformation Study of 900+ fintech leaders finds 80% of firms now use generative or predictive AI—up from 31%—with 72% making moderate to large GenAI investments and 27% reporting measurable benefits. Meanwhile, 54% of firms are committing moderate to large capital to tokenization and DLT infrastructure.
1. Study Overview and Scope
Broadridge’s sixth annual Digital Transformation & Next-Gen Technology Study surveyed more than 900 financial services technology and operations leaders across wealth management, capital markets, and asset management to assess AI and tokenization trends.
2. Generative AI Adoption Surge
Generative and predictive AI usage jumped to 80% of firms this year, up from 31% last year, with 72% making moderate to large investments and 27% reporting measurable business benefits.
3. Tokenization Investment Trends
Tokenization and distributed ledger technology secured moderate to large investments from 54% of firms, while 53% believe DLT will dramatically reshape asset settlement and 70% plan external partnerships for infrastructure buildout.
4. Execution and Risk Considerations
Execution remains the primary barrier, with 84% of firms seeking integrated platforms, 43% rebuilding core systems, and talent gaps cited by 37% for agentic AI and 38% for GenAI deployment.