The Trade Desk’s Kokai AI platform has reached an 85% default adoption rate among its demand-side platform clients, a level that company executives say has led to a 20% average decrease in cost-per-acquisition, a 15% lift in campaign reach and a 12% improvement in click-through rates. These performance gains are translating into a more predictable revenue pipeline: the marketing services category that includes Kokai now represents 38% of the company’s projected bookings for the next two quarters. Management highlighted that this trend should support mid-teens percentage revenue growth while helping to expand gross margins by 150 basis points over the next year.

Despite a challenging 2025 in which revenue growth decelerated to 18% year-over-year—down from 29% in 2024—analysts at Mosaic Insights maintain a Strong Buy rating, citing a macro-driven slowdown rather than structural headwinds. The firm’s model forecasts a revenue acceleration to at least 22% in 2026, driven by strength in connected TV (CTV) and retail media network integrations. Management has guided to a 25% increase in CTV ad spend penetration on the platform next year and expects retail media to contribute 8% of total revenue by the end of 2026, up from 4% in the previous fiscal year.

On Tuesday, shares traded at a fresh 52-week low after U.S. trade policy risks escalated: the White House outlined a potential 10% tariff on all goods imported from eight European countries beginning February 1. While the measure does not directly target digital ad spend, investors fled high-multiple growth tech names, pushing the company’s trailing-twelve-month valuation multiple down by 25% since the tariff announcement. Industry observers note that any sustained global trade tension could depress advertiser budgets, particularly among multinational consumer brands that allocate up to 30% of their annual marketing budgets to programmatic channels.