96% of BEV Owners Would Repurchase; Rivian R1S Scores 758
JD Power’s 2026 U.S. EV ownership study showed 96% of BEV owners would repurchase and recorded record-high satisfaction. Rivian’s R1S scored 758 and R1T 739 on the 1,000-point scale, both below the premium segment 786 average but ranking sixth and eighth among premium EVs.
1. Record-High EV Loyalty
The 2026 U.S. electric vehicle ownership study found that 96% of battery-electric vehicle owners would consider another BEV purchase or lease, marking the highest satisfaction level since the survey began.
2. Rivian Models’ Scores
Rivian’s R1S earned a 758 score on the 1,000-point satisfaction scale, placing sixth among premium EVs, while the R1T scored 739, ranking eighth, both below the premium segment average of 786.
3. Drivers of Satisfaction
Respondents cited improvements in battery range, charging infrastructure availability, and overall vehicle performance as key factors behind the uptick in customer satisfaction across premium electric models.
4. Implications for Rivian
Strong loyalty indications may support resale values and repeat orders for Rivian, though its model scores lag behind segment leaders, highlighting areas for product and service enhancements.