A2Z Cust2Mate Appoints CEO Gadi Graus Interim Chairman, Seeks Global Growth Expert
Founder Bentsur Joseph resigned as A2Z Cust2Mate’s director and chairman effective December 31, 2025, and CEO Gadi Graus has been appointed interim chairman. The board has launched a structured search for an experienced global chairperson to drive its next growth phase and target a multi-billion-dollar valuation.
1. Leadership Change at A2Z Cust2Mate Solutions
On December 31, 2025, Bentsur Joseph stepped down as Director and Chairman of A2Z Cust2Mate Solutions Corp. and all its subsidiaries. Mr. Joseph, who founded the company five years ago, led the transformation of a startup into a global smart-retail technology provider serving blue-chip retailers across North America, Europe and Asia. Under his tenure revenues grew from under $10 million in 2020 to more than $120 million in fiscal 2025, while the company’s installed base of AI-driven smart carts expanded to over 15,000 units in 350 stores worldwide.
2. Interim Chair Appointment and Succession Process
Chief Executive Officer Gadi Graus has been appointed Interim Chairman of the Board in addition to his role as CEO. Mr. Graus, who joined A2Z Cust2Mate in 2022 and oversaw a 45 percent year-over-year increase in recurring software-as-a-service revenues in 2024, will lead the Board through a structured search for a permanent Chairperson. The company has engaged a leading executive search firm and aims to appoint a candidate with C-suite experience scaling global technology businesses to support its target of expanding in 12 new international markets by the end of 2027.
3. Strategic Outlook and Growth Implications
With the leadership transition complete, A2Z Cust2Mate is positioned to accelerate its push into omnichannel retail solutions. Management projects a compound annual growth rate of 35 percent over the next three years, driven by new deployments of interactive smart carts and expanded enterprise software offerings. The Board’s imminent appointment of a seasoned Chairperson is expected to bolster governance and facilitate partnerships with major retail chains in Latin America and Southeast Asia, where management sees an additional $500 million addressable market in the next two years.