AB InBev-commissioned whitepaper flags moderation trend as alcohol market stays resilient
BUD•Whitepaper flags shifting drinking patterns, but demand remains resilient
- AB InBev-commissioned Ipsos-IWSR whitepaper flags shifting drinking patterns but calls global beverage alcohol demand resilient.
- Total alcohol volumes remain over 30% above 2000 levels despite recent declines in per-capita consumption.
- The report estimates 76% of legal-drinking-age adults drink alcohol, with Gen Z participation rising.
- Premium+ volumes grew at a 5% CAGR from 2014-2024, signaling continued willingness to pay for higher-end products.
- Moderation focus strengthens; 35% cite social occasions as the main drinking driver; 77% trust new products from known brands.
