AB InBev’s Stella Artois partners with Laver Cup as official beer for London 2026 event
BUD•Stella Artois named official beer of Laver Cup 2026
AB InBev’s Stella Artois signed on as Official Beer of the Laver Cup 2026 in London.
Activation is planned across VIP hospitality, the fan zone, the Opening Night Gala, with social media tied to the “Perfect Serve” campaign.
The tournament is scheduled for Sept. 25-27 at The O2, positioning Stella Artois for high-visibility branding at a premium tennis event.
