AbbVie Unit Enlists Erin Lichy to Highlight Natrelle’s 50-Year Legacy and Safety
AbbVie’s Allergan Aesthetics unit enlisted entrepreneur Erin Lichy to share her Natrelle breast augmentation journey, highlighting the brand’s 50-year innovation legacy and 10-year clinical safety profile. The campaign, spanning social media and the Faces of Natrelle Testimonial Program, aims to drive transparency and patient engagement in aesthetic procedures.
1. Campaign Collaboration
AbbVie’s Allergan Aesthetics unit partnered with entrepreneur and TV personality Erin Lichy to document her recent Natrelle breast augmentation, aiming to normalize conversations about aesthetic procedures through personal storytelling.
2. Natrelle Implant Features
Natrelle implants offer five profiles and three gummy gel cohesivities, backed by a 50-year innovation legacy and a 10-year clinical safety profile, providing surgeons flexibility and proven performance.
3. Marketing Strategy
Lichy’s experience, from consultation to post-op, will be shared across her social channels, while the Faces of Natrelle Testimonial Program invites users to submit their own implant stories for broad exposure.
4. Brand Impact
The campaign seeks to enhance brand recognition for Allergan Aesthetics, potentially driving higher patient consultations and implant sales by emphasizing transparency and credible patient education.