Academy Sports & Outdoors launched Academy Retail Media to extend its omnichannel strategy through a new retail media network for brand partners.
The platform aims to convert its 52 million verified customers into purchase-based audiences for targeted activation across onsite, in-app, offsite channels.
ARM is designed to link ad exposure to online, in-store sales using closed-loop measurement to optimize return on advertising spend, acquisition, sales growth.
The rollout supports plans to expand stores, accelerate e-commerce, increase personalization as Academy scales beyond 320 locations across 21 states.
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