Adobe forecasts U.S. holiday online sales at $275.1 billion, up 6.7% year over year
ADBE•Adobe forecasts U.S. online holiday sales of $275.1 billion from Nov. 1 to Dec. 31, up 6.7% year over year. Cyber Week spending is projected at $47.5 billion, with Cyber Monday at $15.1 billion.
1. Holiday spending forecast
Adobe forecast U.S. online holiday sales of $275.1 billion for Nov. 1-Dec. 31, up 6.7% year over year. Cyber Week spending is projected at $47.5 billion, up 7.4%, led by Cyber Monday at $15.1 billion.
2. Shopping day estimates
Black Friday sales are forecast at $12.9 billion, up 9.2%, and Thanksgiving sales at $6.9 billion, up 8.5%. Mobile is expected to account for 63% of Thanksgiving online spending and 57.4% of spending across the full season.
3. October projections
Adobe forecast October online sales of $95.8 billion, up 8%, and estimated that the Oct. 6-7 Prime Day event would generate $9.9 billion.
