Adobe to Sponsor MLB Opening Day Through 2028, Power AI Fan Campaigns
Adobe will serve as presenting sponsor of MLB Opening Day in 2026–2028 and provide AI-powered GenStudio, LLM Optimizer, Firefly and Custom Models to help MLB’s marketing teams deliver personalized fan campaigns. Fans can use Adobe Express with generative AI to create branded social content and digital graphics.
1. Expanded Multi-Year Partnership
Adobe and Major League Baseball broadened their alliance with Adobe named the official Presenting Sponsor of MLB Opening Day in 2026, 2027 and 2028. The deal extends Adobe’s provision of digital experience platforms to MLB’s marketing, product and content departments to modernize fan engagement across all channels.
2. AI-Powered Marketing Solutions
Adobe will deploy GenStudio for Performance Marketing to streamline planning, creation, activation and measurement of personalized campaigns and use LLM Optimizer to boost brand visibility in AI-driven search. Firefly Services and Custom Models will accelerate asset production to meet surging demand for on-brand digital content.
3. Enhanced Digital Fan Engagement
MLB fans will gain access to Adobe Express, equipped with generative AI and official MLB designs, to craft personalized social media posts, stories and graphics. Integrated Express tools on MLB platforms will enable direct fan interaction, deepening engagement and fan-driven content creation.