Affirm Adds Buy-Now-Pay-Later to Lowe’s Platforms; Price Targets Cut to $95, $77
Affirm agreed on February 17 to integrate its buy-now-pay-later plans into Lowe’s online and mobile platforms, joining Lowe’s marketplace to expand its shopper network. On February 9 Mizuho cut its price target to $95 from $114 and RBC lowered its objective to $77 from $87, reflecting cautious forecasts.
1. Partnership with Lowe’s
Affirm announced on February 17 that it will integrate its buy-now-pay-later payment plans into Lowe’s online store and mobile app, adding Lowe’s to its merchant commerce solutions and enabling the retailer’s customers to split purchases into installments. The deal joins Lowe’s to Affirm’s marketplace, expanding access to the company’s shopper network across home improvement categories.
2. Analyst Price Target Adjustments
On February 9 Mizuho trimmed its price target to $95 from $114 while maintaining an Outperform rating, noting an exclusive Intuit partnership and a conservative fiscal 2026 forecast as key factors. On February 6 RBC Capital lowered its objective to $77 from $87 with a Sector Perform rating, citing strong 0% APR offer-driven GMV but warning of a slowdown and an enterprise client migrating to its own wallet platform.