Affirm Pilots 0% APR Rent Splitting Program as GMV Jumps 38%
Affirm is piloting a 0% APR rent payment option with Esusu that splits monthly rent into two biweekly payments with no hidden or late fees. The BNPL provider grew GMV 38% to $36.7 billion in 2023 and posted its first GAAP profitable quarter with $63.7 million operating income.
1. Affirm Pilots Zero-Fee Rent Payment Program
Affirm has launched a pilot partnership with fintech platform Esusu to allow eligible renters to split their monthly rent into two equal biweekly installments at 0% APR, with no hidden or late fees and no compounding interest. Under the program, Affirm underwrites each application individually, approving only those amounts the company determines the renter can responsibly afford. Esusu will report on-time payments to all three major credit bureaus, helping participants build or improve credit scores. While still in early stages and without a confirmed rollout date, Affirm says this program aligns large housing expenses with biweekly income cycles and reinforces its focus on transparent, consumer-friendly financial tools.
2. Strong GMV Growth and Path to Profitability
Affirm’s gross merchandise volume (GMV) surged from $20.2 billion in 2023 to $36.7 billion last year, a 38% increase driven by expanded merchant partnerships and rising buy-now, pay-later adoption among younger consumers. In its first quarter ending September 30, no-interest installment loans grew 74%, and the company achieved its first GAAP-profitable quarter with operating income of $63.7 million. Having reduced its operating loss from $1.2 billion in 2023 to $87 million in 2024, Affirm projects GMV of $47.5 billion for fiscal 2026 with operating margins of 7.5%. Major integrations with platforms such as Amazon, Shopify and leading digital wallets have helped drive a 70% increase in partner volume over the last year, positioning Affirm for continued revenue growth and margin expansion.