Affirm lands exclusive U.S. BNPL deal with Expedia, expands to Canada

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Affirm has become the exclusive BNPL provider for lodging and packages on Expedia Group’s U.S. brands Expedia, Hotels.com and Vrbo, under a new multi-year agreement. It will extend BNPL options to Canadian travelers on select properties within weeks.

1. Affirm Secures Exclusive U.S. BNPL Partnership with Expedia Group

Affirm has been named the sole provider of buy now, pay later payment options for lodging and vacation packages on Expedia, Hotels.com and Vrbo in the United States, under an expanded multi-year agreement announced January 30. The exclusivity covers over 300,000 nightly lodging properties and package deals, representing approximately $45 billion in annual gross bookings on the Expedia Group platform. Jing Yang, Expedia’s vice president of global payments, highlighted that giving travelers transparent financing options at checkout will boost conversion rates and average booking values across the U.S. business.

2. Rapid Canada Rollout Broadens Addressable Market

Within weeks of the U.S. launch, Affirm’s BNPL option will be available to Canadian customers at select properties across Expedia, Hotels.com and Vrbo, extending the partnership into Canada for the first time. With Canada accounting for roughly 12% of Expedia Group’s North American lodging revenue, this rollout could add an incremental $5 billion in annualized booking volume under the Affirm program. Management expects the Canadian expansion to drive similar adoption rates to those seen in the U.S., where BNPL penetration on the platform has risen to over 18% of transactions for lodging.

3. Strong Fiscal Q1 2026 Performance Underscores Growth Trajectory

Affirm reported record transaction volumes and profitable growth in the first quarter of its fiscal 2026, driven by durable demand for 0% installment plans and transparent credit. Total transaction volume rose 38% year-over-year, while GAAP operating income turned positive for the first time since IPO. CEO Max Levchin stated that the combination of new merchant integrations—including the expanded Expedia relationship—and sustained consumer appetite for installment financing positions the company for double-digit revenue growth throughout fiscal 2026.

4. Strategic Partnerships Diversify Distribution and Strengthen Ecosystem

Over the past month, Affirm forged three new agreements to broaden its merchant network and embedded-finance footprint. It became the default BNPL partner for Bolt’s U.S. merchant network, tapping into more than 50,000 online retailers. A collaboration with Esusu allows renters to split rent payments into two interest-free installments, targeting an addressable market of 44 million U.S. households. A tie-up with payment orchestration platform Gr4vy will enable global merchants to offer Affirm’s flexible payments through bespoke API integrations. Combined with nearly 420,000 merchants already live on Affirm’s platform, these partnerships are expected to contribute over $10 billion in incremental annual transaction volume by year-end.

Sources

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