Agassi Sports Entertainment forms Let’s Play unit to pursue global racket sports club partnerships
AASP•Agassi Sports Entertainment formed Let’s Play, LLC, a wholly owned facilities unit, to build a global racket-sports club network through acquisitions, partnerships and collaborations. Jonathan Fornaci was named president to lead expansion and potential M&A execution.
1. New facilities unit
Agassi Sports Entertainment formed Let’s Play, LLC as a wholly owned unit to build a global racket-sports club network, with a focus on expanding its pickleball and padel footprint through acquisitions, partnerships and collaborations with club operators.
2. Expansion plans
The plan includes master licensing deals with country operators and partnerships with hotels and resorts for branded facilities and programming. Jonathan Fornaci was named president of Let’s Play to lead expansion and potential M&A execution.
