Between November 5, 2025, and February 3, 2026, Intuit’s stock fell 34% even as full–year revenue rose 12% and operating margin improved by 200 basis points. Investors have grown cautious on software companies serving small and midsized businesses, especially after years of trading at double-digit enterprise-value-to-sales multiples. Although Intuit reported 15% growth in its QuickBooks Online subscriber base and a 10% increase in TurboTax filers over the past quarter, the share pullback reflects skepticism about sustaining high growth rates and the risk of multiple contraction. Institutional holders reduced their positions by an estimated 8% during the sell-off, and short interest doubled to represent 5% of the float, signaling heightened bearish sentiment.

In early February 2026, Intuit Mailchimp published its report 'The Art of the Opt-In,' based on surveys of over 2,000 marketers and 6,000 consumers across four major markets. While nearly all brands maintain email and SMS lists, only 8% achieve conversion rates above 20% and just 21% have fully automated campaigns. The report reveals that 65% of brands request phone numbers at signup, yet only 28% of consumers are willing to share that data, underscoring a mismatch that can erode trust. List Quality Leaders—those rating their lists as best-in-class—are three times more likely to automate end-to-end emails and texts, and 64% deploy welcome series compared with 53% of peers. The findings suggest Intuit’s platform enhancements that unify behavior signals and cross-channel orchestration could drive higher retention and monetization for Mailchimp customers, potentially strengthening the segment’s long-term contribution to consolidated revenue.