Airbnb says Gen Z Halloween weekend stay searches jump nearly 45%
ABNB•Airbnb said searches for Halloween weekend stays rose nearly 15% year over year, with Gen Z searches up almost 45%. Salem, Massachusetts, was cited as the top trending U.S. destination for the weekend.
1. Searches rise for Halloween
Airbnb flagged a pickup in Halloween weekend travel demand, with stay searches up nearly 15% year over year. Gen Z searches rose almost 45%, while wishlists with Halloween-inspired titles increased almost 60% and those with “witch” in the title rose almost 15%. Salem, Massachusetts, was cited as the top trending U.S. destination for the weekend.
