Alaska Air Group Finalizes $1.9B Hawaiian Merger with Single Sabre Booking System
Alaska Air Group completed its integration of Hawaiian Airlines into a single Sabre passenger service system, a key milestone following its $1.9B acquisition of Hawaiian in Sept. 2024. The unified platform supports combined mobile app, shared ticketing, check-in, and loyalty functions, streamlining operations and reducing costs.
1. Integration Milestone Completed
On April 23, Alaska Air Group shifted Hawaiian Airlines onto its Sabre passenger service system, marking the final major operational integration following the $1.9 billion acquisition in September 2024. This cutover consolidates booking, check-in, reservations and loyalty tracking under one platform while retaining separate brands and websites.
2. Unified Passenger Service Platform
Both carriers now use the Sabre system to manage reservations, ticketing, seat assignments, flight changes and frequent flyer accounts on a single reservation record. This eliminates previous workarounds and enables one unified database for customer itineraries, changes and check-in.
3. Customer Experience Enhancements
Passengers gain access to a combined Alaska–Hawaiian mobile app with mobile boarding passes, flight changes, Apple Pay, lap-child bookings and partner airline reservations using cash or points. Hawaiian also adopted Alaska’s A-F boarding groups, ensuring a consistent boarding process while preserving elite, family and military priorities.
4. Operational Efficiencies and Synergies
The integration supports shared ticket counters, expanded self-service bag tag kiosks and mobile-only check-in at airports. All flights now carry Alaska’s IATA code ‘AS’, with Hawaiian services listed as ‘Operated by Alaska as Hawaiian Airlines’, reducing system complexity and cutting operational costs.