Alkami study finds 44% of digital banking Americans want providers to better anticipate financial needs
ALKT•Alkami’s 2026 study found 44% of consumers want their primary financial provider to better anticipate their needs and goals. Digital experience quality mattered to 85% when choosing a new primary provider.
1. Study findings
Alkami’s 2026 digital banking study found that 44% of consumers want their primary financial provider to better anticipate their financial needs and goals. Improved recommendations were reported by 38% of regional and community institution customers, compared with 51% of online-only provider customers.
2. Guidance and AI
The study found that financial management takes an emotional toll on 51% of participants, while 52% look to their financial institution for guidance. Some 67% were comfortable with AI processing financial data to identify suspicious or fraudulent transactions and notify account holders.
