AMASS Rolls Out Three Pizzolato MUSE Spritz SKUs at 12 Eataly Locations
AMSS•AMASS Brands Group is launching three Pizzolato MUSE non-alcoholic spritz SKUs across 12 Eataly locations starting June 2026, featuring the 0% RTD Hugo at La Pizza & La Pasta. Pizzolato holds a 27.63% dollar share in the U.S. organic sparkling wine category, more than double its nearest competitor.
1. Eataly Rollout Details
In June 2026, AMASS Brands Group began offering three Pizzolato MUSE non-alcoholic spritz ready-to-drink SKUs across 12 Eataly locations nationwide, with the Pizzolato 0% RTD Hugo featured on the menu at the La Pizza & La Pasta flagship restaurant concept.
2. Market Position of Pizzolato
Pizzolato holds a leading 27.63% dollar share in the U.S. organic sparkling wine category—more than double its nearest competitor—and has built momentum following its earlier national launch at Whole Foods Market locations.
3. Strategic Growth and Category Trends
The Eataly partnership aligns with a forecasted 10% volume CAGR for no-alcohol RTDs, positioning AMASS to leverage rising aperitivo consumption and expand its premium non-alcoholic offerings across both retail and hospitality channels.
