Amaze Taps $13B Music Merchandise Market with BBR Music Group Storefront
AMZE•Amaze Holdings partnered with BBR Music Group to launch a print-on-demand merchandise storefront featuring apparel and limited-edition items for artists including Lainey Wilson, Brantley Gilbert and Dustin Lynch. The scalable platform removes upfront inventory risk and taps into a projected $13 billion global music merchandise market by 2030.
1. Partnership Details
Amaze Holdings has teamed with BBR Music Group to launch a dedicated merchandise storefront, leveraging its print-on-demand infrastructure to serve fans of artists such as Lainey Wilson, Brantley Gilbert, Alexandra Kay and Dustin Lynch. The collaboration enables artists across Broken Bow, Stoney Creek and Wheelhouse Records to design and release merchandise without upfront inventory commitments.
2. Platform Capabilities
The end-to-end system supports scalable apparel, accessories and limited-edition product drops, offering real-time design, launch and testing tools. By eliminating upfront stock requirements, the platform reduces financial risk for both emerging and established artists while streamlining order fulfillment and inventory management.
3. Market Expansion
This partnership builds on Amaze’s role as official merchandise provider for the Outlaw Music Festival and prior deals with Jamvana and Loaded Dice Entertainment. It positions Amaze to capture a share of a global music merchandise market projected to reach $13 billion by 2030, unlocking new revenue channels for artists and rights holders.
