Amazon plans to expand Amazon Now service from over 15 to more than 300 Indian cities and invest $13B in AI and cloud infrastructure, intensifying competition in the $11B rapid-commerce segment. Blinkit and Swiggy Instamart shares have plunged 28% and 47% respectively, erasing over $15B in combined market value.
Amazon announced plans to expand its Amazon Now service from just over 15 to more than 300 Indian cities and towns, leveraging dark stores for ultra-fast deliveries across urban and smaller markets.
Rapid-commerce rivals Blinkit and Swiggy Instamart have seen their shares fall 28% and 47% respectively from recent peaks, eliminating over $15 billion of combined market value as competitive pressures intensify.
Amazon has committed an additional $13 billion to build AI and cloud infrastructure in India, underpinning its network of last-mile warehouses and supporting rapid-delivery capabilities.
Flipkart Minutes has grown to 1,000 dark stores serving 130 cities with plans for 1,500 stores across 180 cities, while Blinkit operates 2,243 outlets and Swiggy runs 1,143, highlighting the scale of the delivery battle.
