Amazon Among Five New Members Expanding UCP Tech Council to Ten Companies
Amazon joined the Universal Commerce Protocol Tech Council alongside Meta, Microsoft, Salesforce and Stripe, expanding the five founding members to a 10-company body steering AI-driven agentic commerce standards. The council will guide UCP’s open-source protocol covering product discovery, cart building, checkout and post-purchase interactions across global payment processors.
1. Council Expansion by Tech Giants
Amazon, Meta, Microsoft, Salesforce and Stripe have joined the Universal Commerce Protocol Tech Council, increasing membership from five to ten companies including Google, Shopify, Etsy, Target and Wayfair.
2. Open-Standard Protocol Scope
The UCP defines an open-source framework for AI-driven commerce across the full shopping journey—product discovery, cart building, checkout and post-purchase—ensuring compatibility with any platform and payment processor.
3. Implications for Amazon’s Commerce Strategy
Participation in the UCP Tech Council positions Amazon to influence technical standards for agentic commerce, potentially streamlining AI-driven customer interactions and reinforcing its leadership in global e-commerce innovation.