Amazon, Meta, Microsoft, Salesforce and Stripe Join Google-Led Commerce Protocol Council
Amazon, Meta, Microsoft, Salesforce and Stripe have joined Google’s Universal Commerce Protocol Tech Council, expanding the body steering the open standard for AI-driven commerce. The council now includes ten industry leaders collaborating on a shared protocol covering product discovery, cart building, checkout and post-purchase across any platform.
1. Council Membership Expansion
Amazon, Meta, Microsoft, Salesforce and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council alongside founding members Google, Shopify, Etsy, Target and Wayfair. The Tech Council now comprises ten major companies collaborating on technical direction and open-source development of UCP.
2. UCP Protocol Overview
The Universal Commerce Protocol establishes a shared, open standard for AI-driven commerce, covering product discovery, cart building, checkout and post-purchase interactions across any platform and payment processor. Its open-source design aims to ensure interoperability and a consistent shopping experience.
3. Implications for Google's Commerce
By leading the expanded council, Google strengthens its role in defining agentic commerce standards, potentially driving broader adoption of its ads and commerce technologies. Increased participation may accelerate integration of UCP into enterprise platforms, enhancing network effects and competitive positioning.