Amazon is moving the annual Prime Day sale to late June from July, which will shift the bulk of promotional sales into the second quarter of 2026 rather than the third. This rescheduling affects revenue recognition, vendor inventory planning and competitive promotional calendars for other retailers. Amazon joins other cloud providers in future lease obligations as total AI-related data center commitments surpass $700 billion. These obligations, tied primarily to computing facilities, will impact future cash flow but remain off the balance sheet until lease payments commence, reflecting the company's investment in AI capacity.