Amazon Projects $26B Prime Day Sales While Scaling Amazon Now to 1,000 Centers

AMZN•

2026-06-24

Flipkart has 1,000 micro-fulfillment centers in India and plans 1,500 by end-2026, while Amazon Now runs 500 centers in 15 cities and aims for 1,000 centers in 100 cities. Amazon projects $26 billion in Prime Day sales, up 9% and exceeding Black Friday/Cyber Monday combined, raising fulfillment demand.

1. India Quick-Commerce Expansion

Flipkart has built 1,000 micro-fulfillment centers across India in under two years and intends to expand to 1,500 by the end of 2026, aiming to deliver orders within minutes. Amazon Now currently operates over 500 centers in 15 cities and is targeting a rollout of 1,000 centers across 100 cities, while broadening its assortment beyond groceries.

2. Prime Day Sales Forecast

Amazon forecasts over $26 billion in Prime Day sales during the four-day event, a 9% increase from last year and surpassing 2025’s combined Black Friday and Cyber Monday spending. This surge in order volume is expected to put additional strain on Amazon’s delivery and fulfillment network, potentially impacting operating costs and service levels.