Amazon Stock up 2.5% as Prime Day Sales Forecasts Hit $26.3B
AMZN•Amazon climbed 2.48% on the second day of its four-day Prime Day event, with industry forecasts projecting $26.3 billion in online sales and Bank of America modeling $21.6 billion in gross merchandise value. Q1 revenue was $181.5 billion (+17%), AWS grew 28% and an analyst reiterated Buy with a $355 target.
1. Prime Day stock reaction
Amazon shares rose 2.48% intraday on June 24, the second day of its four-day Prime Day event, outperforming broader markets recovering from a recent tech-driven selloff.
2. Sales forecasts and GMV modeling
Market analysts forecast $26.3 billion in global online sales for Prime Day, while Bank of America projects $21.6 billion in gross merchandise value, reflecting high consumer engagement.
3. Alexa for Shopping personalization
Amazon’s Alexa for Shopping, launched in May, customizes deals based on individual shopping history, boosting conversion rates without increasing browsing volume.
4. Q1 financial results and analyst rating
In Q1, Amazon posted $181.5 billion in revenue, up 17%, with AWS growing 28%; an analyst reaffirmed a Buy rating and set a $355 price target.
