Amazon Shares Jump 2.48% on Prime Day; Q1 Revenue Up 17%
AMZN•Amazon shares rose 2.48% on day two of Prime Day as forecasts anticipate $26.3B in online sales, while Alexa for Shopping lifts conversion. Analysts maintained a Buy rating with a $355 target after Q1 revenue of $181.5B (up 17%) and 28% AWS growth.
1. Prime Day Sales Performance
Amazon shares climbed 2.48% intraday on June 24 as the second day of Prime Day 2026 unfolded. Industry forecasts project $26.3 billion in online sales over the four-day event, with Bank of America modeling $21.6 billion in gross merchandise value.
2. Alexa for Shopping Boost
Alexa for Shopping, introduced in May 2026, personalizes deals based on individual shopping history. Conversion data indicates higher purchase rates with similar browsing activity, highlighting the voice assistant’s growing influence on e-commerce engagement.
3. Analyst Outlook and Q1 Results
Analyst Brian Pitz maintained a Buy rating and $355 price target, citing AI and cloud strength as key drivers. Amazon reported Q1 revenue of $181.5 billion (up 17%) and AWS delivered 28% year-over-year growth, underscoring robust top-line performance.
