A proposed class-action was filed in California federal court claiming Amazon deployed software tactics that reduced the usable life of older Fire TV Stick models without disclosure to consumers. Plaintiffs seek unspecified compensatory and statutory damages, highlighting potential liability if Amazon is found to have intentionally throttled device performance. Legal costs and damage awards could weigh on Amazon’s consumer electronics segment profitability.

Amazon’s Prime Video participated in the annual TV upfronts alongside NBC, Fox, Disney and Netflix, pitching new AI-driven ad targeting solutions to advertisers. The presentation emphasized personalized streaming ads and data-driven audience segmentation as networks undergo corporate lineup reshuffles. Success in securing upfront ad commitments will be key to Prime Video’s advertising revenue growth in 2026.